Advertisement
a notice or announcement in a public medium promoting a
product, service, or event or publicizing a job vacancy.
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Advertising (or
advertising) is a form of marketing communication used to promote or sell something,
usually a business's product or service .Advertisement is a Latin, word means "to turn toward".
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Purpose of Advertising
The purpose
of advertising is to convince
customers that a company's services or products are the best, enhance the image
of the company, point out and create a need for products or services,
demonstrate new uses for established products, announce new products and
programs, reinforce the salespeople's individual ...
Channels of
Advertisement
Advertising messages are usually paid for by sponsors and viewed via various old
media; including mass media
such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct
mail; or new
media such as blogs,
websites or text messages.
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Share
of global ads pend
|
||
|
medium
|
2015
|
2018
|
|
37.7%
|
34.8%
|
|
|
19.9%
|
18.2%
|
|
|
9.2%
|
18.4%
|
|
|
12.8%
|
10.1%
|
|
|
6.5%
|
5.3%
|
|
|
6.8%
|
6.6%
|
|
|
6.5%
|
5.9%
|
|
|
0.6%
|
0.7%
|
|
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