Implementing a CRM application can be a challenging
project for organizations with multiple large complex departments. Rolling out
a solution that caters to your development, marketing, program, and HR
departments requires understanding the different strategies, processes, and
products across these teams.
Sales force CRM encompasses the people, processes,
and applications that enable organizations to manage their customer
relationships. A successful implementation needs a holistic approach that
aligns staff training and changes in business processes with customer needs
through thoughtful planning.
A well thought out implementation plan for an
enterprise-wide CRM can impact organizations by helping them:
·
Better
understand their customers
·
Reduce the total
cost of ownership
·
Better position
themselves for future shifts in strategy or changes in regulations or customer
needs
·
Increase the
likelihood of a successful strategy implementation
·
Better
governance of IT services